Case study
How a roaster’s brand can build buzz around a coffee producer
July 18, 2022 | 547
Buying full containers is not the only way to support the people behind your coffee. Brand collaborations and recommendations help boost producers’ reputations and get them more good customers.
Pre-contracting helped this roaster secure coffee at the best price
July 18, 2022 | 430
Quarter Horse Coffee in the UK is pre-contracting more and more. By acting fast, they avoided the price rally in 2021 following the Brazilian frost. They also secured one of the few lots available to source directly from Costa Rica in 2022 despite the country’s lower production, which led to most coffees selling out.
Sourcing direct from a small farmer in Brazil helps this roaster thrive
July 18, 2022 | 403
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